Rising P-Pop Band Alamat Rocks Afni's Santa Rosa Launch
Santa Rosa, Laguna – Rising Filipino pop group Alamat brought electrifying energy to the grand opening of Afni's newest site in Laguna, turning the event into a celebration of Filipino talent and the country's thriving business process outsourcing (BPO) industry.
Afni, a leading US-based BPO company, marked a significant milestone today with its Santa Rosa office launch, its first site outside Metro Manila, further strengthening its commitment to providing exceptional career opportunities for Filipinos.
Alamat performed some of its well-known hits, including Day and Night, Maharani, Say U Love Me, Sa Panaginip na Lang, Kasmala, and Gayuma.
The Filipino boy band expressed that they are honored to be part of the Afni Santa Rosa launch. “Sharing our music with Filipinos everywhere brings us joy. And seeing a company like Afni actively create opportunities for Filipinos to excel on the global stage is truly inspiring for us.”
Afni’s Khalid Khursheed, Senior Vice President and Philippine Country Manager, said, “Alamat’s music embodies the spirit of excellence and innovation that Afni stands for. Their ability to connect with a global audience resonates with our goal of providing world-class services while showcasing Filipino skills, talents, and work ethics on a global scale.”
Aside from performing, Alamat members had a meet and greet session with some lucky winners of Afni’s social media contest and applicants who processed their employment application on the same day.
Showcasing Filipino Talents on a Global Scale
As a leading BPO company with a history of nearly 90 years, Afni partners with some of the world's leading names in various industries, including insurance, financial services, telecommunications, healthcare, fitness, and media.
Over 10,000 Afni employees in the Philippines, the United States, and Mexico support clients across the entire customer lifecycle. In 2012, Afni established its Philippine presence and has since enjoyed continued growth. The company’s flagship site in the country is along Commonwealth Avenue in Quezon City, followed by the addition of another site in Fairview in 2020. The newly launched Santa Rosa office further strengthens Afni's presence in the country, offering a state-of-the-art workspace for its team in the Philippines.
Santa Rosa is a strategic location for Afni thanks to its rich talent pool and proximity to Metro Manila. The convenience of nearby transportation hubs, coupled with a relatively lower cost of living than in Metro Manila, offers employees especially with a cost-effective advantage.
Afni aims to provide even more job opportunities in Santa Rosa, targeting at least 3,000 new employees by year end. Afni currently has more than 8,000 employees in the Philippines, most of whom are based in Quezon City.
