What a ride! Customer Service Week 2026 in review
From October 5 to 9, employees across Afni came together to celebrate Customer Service Week 2026 and the difference they make every day. Inspired by this year's theme, Going the Extra Mile, the week featured activities, celebrations, and opportunities to connect with teammates while recognizing the people behind exceptional customer experiences.
Take a look back at some of the highlights from across Afni.
“One of my favorite things about Customer Service Week is getting the chance to pause and celebrate the people behind the work. I know how much our teams give every day to our customers, our clients, and each other. I hope you had some fun this week and, more importantly, know how much your contributions are appreciated,” says Kathy Poley, Chief Operating Officer.
Philippines: Going the Extra Mile together
The Philippines kicked off Customer Service Week with a journey filled with memorable moments, friendly competition, and plenty of reasons to celebrate. Throughout the week, employees struck a pose for Snaps from the Journey, tested their customer service knowledge in the Road to Service Excellence Crossword Challenge, and brought energy and creativity to Dress Up for the Journey theme days.
From themed outfits and photo-worthy moments to site celebrations with teammates, every stop gave employees another opportunity to connect, have fun, and celebrate together.
“I loved seeing our teams across the Philippines take time to have fun and celebrate together this week. The teamwork and support you show one another is a big part of what makes our PH community special. Thank you for the energy you bring, the way you look out for each other, and everything you do for our customers,” says Khalid Khursheed, Senior Vice President and Country Manager.
Celebrating our United States and Mexico teams
“Going the extra mile usually happens in the little moments: helping a customer through a tough situation, stepping in for a teammate, or taking the time to help someone get better. I see those moments across our U.S. and Mexico teams every day. I’m grateful for what you do, and I hope you enjoyed a week that was about celebrating you,” says Jamie Thomas, Senior Vice President, Operations Global WFM.
United States: Hitting the road with Afni Arcade
Employees across the United States embarked on a virtual Customer Service Week road trip through Afni Arcade, where a new destination brought a new challenge each day. From testing their customer service knowledge and solving puzzles to identifying destinations and famous landmarks, employees put their skills to work while competing for prizes throughout the week.
Afni Arcade received 2,362 total entries over the course of the week.
The journey extended beyond the screen with on-site celebrations that gave teammates more opportunities to connect and enjoy the week together.
Mexico: One stop closer to Customer Experience Expert
Employees across Mexico took on the Customer Service Week journey one stop at a time as they completed challenges, collected passport stamps, and shared memorable moments throughout the week.
From balancing balloons while stacking cups and sharing their Customer Service Superpowers to navigating obstacle-style challenges and recreating emoji expressions, each activity brought teammates together while celebrating the skills that create exceptional customer experiences every day.
119 employees joined the celebration, with many taking the experience to social media by sharing photos and videos from throughout the week.
Along the way, employees collected passport stamps and worked toward becoming Certified Customer Experience Experts, with each challenge bringing them one stop closer to the final destination.
Customer Service Week may only last one week, but the moments we celebrated happen throughout the year: helping a customer, supporting a teammate, solving a challenge, or finding a better way forward.
Congratulations to all our winners and thank you to everyone who participated and joined the fun. Most importantly, thank you for going the extra mile every day and for the difference you make for our customers, clients, and one another.
